Ferdinand De Saussre created the Semiotic Theory which explains the process which we interpret signs that is received. And example would a emotion would be creating from seeing a certain colour such as Red. Could range a variety of emotions from Anger to Love.
The process is said to be Sign = Signifier =Siginfied
Sun - Light hearted upbeat music - Happy
In my magazine I shall use a certain array of colours to from the Semitoic theory to invoke a array of emotions. Which I will use certain colours as Black, Red, Purple and green which are associated with the genre I am basing my magazine on. Some of the bands will be using dark colours such as red for blood and black for darkness, others will use bright colours such as purple, orange and blue. These colours could be used in a variety of different uses such as in a picture of the background to even the font. The colours will be strongly reflected on the photography picture. To the logo of the magazine.
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