Ideology is a system of values, beliefes or ideas of what we associate with that type of media. Such as the The Mirror, we assume to be fun an a good read where as newspapers such as The Times are real life situations and politics which could be boring for some.
For my music magazine I will be chosing altenative, which mostly will be assosicated with Metal & Rock. Which people believe are not mainsteam, not very popular or known. Also hearing the genre of music will often be turned down and not giving a chance due to it's roughness of music. Also it brings to mind breaking the rules and fighting the power. Also mainstream is associated with "plastic" artists who have been told what to do and what sing, where as the alternative genre is all creative.
Another example would be the deyes chater of values. It contains several words that are self explaintory. Such as commitment, where as you should be commited to the school work. Each is related to the school and the rules, and because it is in the Deyes High School charter of values, to relate everything towards the school.
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