Buzz Words: "Wow", "Exclusive", "Free" are all examples of this. They are used to promote the magazine and gain the attention of the audience
Puffs: Colourful boxes promoting features inside.
House Style: A magazine's distinctive design that distinguishes it from its competitors.
Strap Line: A slogan
Banner: Text which stands out on a coloured background generally at the bottom of the magazine.
Copy: The Main Story in the Magazine
Anchorage Text: The way in which text helps to pin down the meaning of a picture and vice versa.
Pugs: Place at the top left and right corners of the paper and are known as the ears of the page. this also may include the price of the paper or date.
Motto: A memorable phrase that is recognised with that brand.
Headline: This is a large catchy title for the main article
Sell Lines: Text on the front of the cover that will help sell the magazine on the audience, this may range from inside storys sentances half finished wanting you to read more inside.
Caption: Description of main image Masthead: Name of magazine
Lead: The introductory paragraph of an article, usually written in bold or capitals.
Drop Capitals: Really big letter that starts off an article
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